GRACEVOWELL
PR WRITING
Client: About You Magazine
I took Public Relations Writing with Dr. Meta G. Carstarphen, Ph.D., APR during the fall of 2018. Over the course of the semester I created different PR writing tools and elements for my client About You Magazine. For my final project I created a Facebook page and Twitter page and executed a week long social media campaign. My strategy for this project was to increase awareness for my client as well as rebranding AY Magazine to appeal to a younger audience. Below are 10 of my favorite and most notable pieces from the semester.
LOGO
I created a logo for my client. I used a bright yellow color to make the logo more inviting. I used this logo throughout this project.
KEY MESSAGE
For my client's key message I wanted to highlight everything my client does so there is no confusion. I wanted to also include how long my client has been in business because I think that is very important.
FACT SHEET
I created a fact sheet consisting of 10 facts for my client. I wanted to highlight the strengths of AY Magazine compared its competitors.
INFORGRAPHIC
I created an infographic for Runway for the Cure which is sponsored and founded by my client AY Magazine. This annual event celebrates survivors of breast cancer with a fashion show and luncheon.
NEWS RELEASE
Runway for the Cure
For my news release I wrote about my client's event, Runway for the Cure. I wanted to inform the public about this event and all the details regarding it.
MEDIA ADVISORY
Runway for the
I created a media advisory to announce an event, Runway for the Cure, sponsored and founded by AY Magazine.
BRAND STORY
AY Magazine
For my client's brand story, I wanted to share the history of how AY Magazine came to be. I wanted to share AY Magazine's mission and share how the public could get a subscription.
FAQ SHEET
AY Magazine
I created an FAQ sheet for my client to answer any common questions the public has regarding AY Magazine.
FOUR PHOTOS
Photo One
I created four captions for four photos related to AY Magazine.
FOUR PHOTOS
Photo Two
I created four captions for four photos related to AY Magazine.
FOUR PHOTOS
Photo Three: Photo Credit Vicki Vowell
I created four captions for four photos related to AY Magazine.
FOUR PHOTOS
Photo Four
I created four captions for four photos related to AY Magazine.
BUSINESS CARD
Front
I created a business card for AY Magazine. I wanted to use the logo and stick to the same colors and fonts I have previously used to create my brand image.
BUSINESS CARD
Back
I created a business card for AY Magazine. I wanted to use the logo and stick to the same colors and fonts I have previously used to create my brand image.
CLIENT LAUNCH
Facebook and Twitter
Over seven days I executed a social media campaign for my client using Facebook and Twitter. My plan for this launch was to create awareness for AY Magazine. I shared background information about my client and what exactly they do. I wanted to also share elements I created throughout the semester like the fact sheet, infographics, FAQ sheet and more. Overall, I got a lot of engagement on my Twitter page which I am thrilled about. By the end of my launch I was able to reach over 300 people on Twitter.
CLIENT LAUNCH
Facebook Analytics
Below are the analytics from my Facebook page.
CLIENT LAUNCH
Twitter Page
I created a new Twitter page for my client, AY Magazine. Twitter is the perfect platform to gain more engagements and overall awareness for AY.
CLIENT LAUNCH
Twitter Analytics
Below are my analytics from my Twitter page. I am very pleased with the results.
