GRACEVOWELL
PR CAMPAIGNS
Currently I am enrolled in my capstone course, PR Campaigns, with Professor Robert Pritchard at the University of Oklahoma. This course is designed to take what we have learned about public relations and use that knowledge to research, plan and evaluate a campaign for a real client. Our client this semester is Varsity O, an alumni association for all letter winners at OU.
PERSONAS
Our first assignment was to create personas for Varsity O. These personas are fictional characters created based upon our research in order to represent the different user types that might be involved with Varsity O. I specifically made the primary stakeholder persona and created the Canva template for this assignment. This assignment was created September 23, 2019.
RESEARCH
Our next assignment was to conduct primary and secondary research regarding our client, Varsity O. For our primary research we sent out a survey to 8 current Varsity O members. I specifically did the primary stakeholder, the SWOT analysis and the competitive analysis. This assignment was created October 2, 2019.
CAMPAIGN PRESENTATION
Our final assignment was to create a presentation for our final Varsity O campaign. This assignment was created November 13, 2019.
CAMPAIGN BOOK
This is the final campaign book we created over a full semester. This book is an in depth look at what we did for Varsity O. This assignment was created December 11, 2019.